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Could 82 pages of content change your life?
For my guest this week, Samantha North, it did.
In 2 years, with no prior SEO knowledge, she built her blog to 75,000 monthly visitors.
And...it replaced her full-time income.
Samantha started off with just one blog post a week and over time it became a profitable business (although, in hindsight, she recommends that you frontload content creation to speed up the traffic growth.)
In this episode/guide, we deep dive into Samantha's story, including everything from choosing your niche to how to turn traffic into money.
Expect to learn:
- ⚡How to choose a niche: What you should write about is personal to you, but it also must be able to make you money.
- ⚡How to choose keywords: Why you should target long-tail keywords at the start. And why topic clusters are a critical framework.
- ⚡How to monetize your site: Different ways to monetize and their pros/cons. Includes a step-by-step on how to set up a consultation service.
- ⚡Secret sauce: Sam shares three key things she would do differently next time to accelerate this success.
Case Study Background
Samantha started writing Digital Émigré post-Brexit, to help investors and remote workers get EU citizenship.
Her blog targets keywords like "Easiest Countries to Get EU Citizenship" with strategies and advice for those wanting to emigrate.
In just two years, her traffic began to boom. In this case study, we focus in on Samantha's exact process and how you can get the same results in a shorter amount of time.
Start date: Brand new website launched in late summer 2020 - 0 traffic, 0 authority, 0 income
Current results (December 2022):
- 3k visitors per day, around 75,000 visitors per month
- Average £7,000 per month
About the Creator
Samantha North only delved into SEO in 2020. Three years later her blog, Digital Emigre, hit 5,000 visitors per day.
Samantha now shares her journey on LinkedIn and via blog, with a mission to help creators find financial freedom and build a steady online income like she has.
Monetization and Profit
- 25% ad revenue (Around $1500 passive income per month from advertisers like Ezoic)
- 50% referral partnerships (resulting in the occasional 5-figure payout)
- 20% consulting (more on that below)
- 5% affiliate programs
This case study is a breakdown of how Samantha achieved these exceptional results.