What is Page Authority in SEO?

SEO Glossary

Page authority is a metric developed by Moz. It's a score that predicts how well a specific page on a website will rank in SERPs. The score ranges from 0 to 100, with higher scores indicating a greater likelihood of ranking well.

Page authority is calculated based on a variety of factors, including the number and quality of inbound links pointing to the page, the content on the page, and the overall authority of the website.

Essentially, the higher the quality and relevance of the content on a page, and the more high-quality links pointing to that page, the higher its page authority will be.

"Nobody knows the ins and outs of Google's algorithm. But page authority (PA) was built to help SEOs optimize and improve their pages towards the best guess of what helps rank content in the SERPs."—Ben Goodey, SEO Consultant

How is Page Authority Calculated?

page authority

Page authority is calculated using an algorithm developed by Moz. The algorithm takes into account a variety of factors, including:

  • The number of inbound links pointing to the page, and the quality of those links (i.e. the authority of the websites linking to the page)
  • The relevance and quality of the content on the page
  • The overall authority of the website

The Moz team updates their page authority algorithms on a regular basis, so it's important to check your website's page authority scores frequently to ensure that they're accurate and up-to-date.

Why is Page Authority Important for SEO?

Page authority is important for SEO because it's a good indicator of how well a particular page on a website will rank in SERPs. Pages with high page authority scores are more likely to rank well for relevant keywords and phrases, which can help drive more organic traffic to your website.

In addition, building high-quality inbound links to your website can help improve your website's overall authority, which can in turn improve the page authority of individual pages on your site. This is because inbound links are a key factor in determining a website's overall authority, and the authority of the linking website can influence the authority of the pages it links to.

How Can You Improve Your Page Authority?

There are a number of strategies you can use to improve your page authority and increase your chances of ranking well in SERPs. These include:

  • Creating high-quality, relevant content that provides value to your audience
  • Building high-quality inbound links to your website from reputable, authoritative sources
  • Optimizing your website's on-page SEO elements, such as title tags, meta descriptions, and header tags
  • Improving your website's overall authority by building a strong brand and reputation, and engaging in social media and other online marketing activities

By implementing these strategies, you can improve your website's page authority and increase your chances of ranking well in search engine results pages.

Page Authority FAQs

What is the difference between page authority and domain authority?

Page authority measures the likelihood that a specific page on a website will rank well in SERPs, while domain authority measures the overall likelihood that an entire website will rank well in SERPs.

Can you improve your page authority without building links?

While building high-quality inbound links is one of the most effective ways to improve page authority, there are other strategies you can use to improve page authority, such as creating high-quality content and optimizing on-page SEO elements.

Does page authority impact paid search results?

No, page authority only affects organic search results. Paid search results are determined by other factors, such as ad relevancy and bid amount.

Is there a tool to check page authority?

Yes, Moz offers a tool called MozBar that allows you to check page authority and other SEO metrics for any website or page.

How long does it take to see an improvement in page authority?

It can take several months or even longer to see a significant improvement in page authority, as this metric is based on a variety of factors that can take time to build and improve.

However, by consistently implementing effective SEO strategies, you can gradually improve your page authority over time.


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