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The British online car retailer, Cazoo, went from launch to £6 billion IPO in ~2 years.
In this case study, I sat down with their former Head of Organic Performance, Andy Francos, who led SEO from the very start.
There are no hacks in this story.
A career in organic performance has crafted Andy into a customer-centric strategist, focused on:
- The user experience
- The brand
In a company destined to be a household name, it was essential to align optimization and discoverability for their key terms with clean UX and customer-centric decisions.
And, ultimately, sticking to a strong customer-centric ethos paid off.
Expect to learn
⚡ Part One: How do wider brand campaigns impact SEO (e.g. TV ads, PR, and sponsoring football teams)
⚡ Part Two: How Cazoo chose keywords (and their on-page strategy)
⚡ Part Three: Cazoo’s Traffic Growth Results
⚡ Part Four: How SEO informed product launches at Cazoo
⚡ The Role of SEO in IPOs
About the Creator
Andy Francos is Head of Commercial Marketing UK at Capital.com, he was Cazoo's organic performance director from launch through to IPO.
In the past, he's lead the SEO strategy for brands like Publicis Media, Starcom, and Wavemaker. He's been in SEO since 2006.
A Sneak Peek Inside
In this LinkedIn carousel, I shared part one of the case study: How brand and SEO work together. Read it here.
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